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Everything Advertising Professionals Love!
It was a well-known fact that sooner or later we will land in this public exposure-based scenario. In other words, what elements and details compile an ad man’s spectrum of passions, customs and...
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The Delightfulness of Holiday Advertising & Brand Experiences
From my own point of view this announcer-based period of the Holidays are coming must be the best time interval for brands and their advertising statement, well, of course, leaving aside the Super...
View ArticleGreat Stories Start in Cannes
As Philip Thomas, Cannes Festival CEO, said, everyone that steps into the core of Cannes Lions Festival has it own story worth of sharing through personal, changing-based experience and accompanied by...
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The Most Shared Ads of 2013
As we’re getting closer of the new year, our inbox and social media platforms become over-decorated with statistics, tops and all sort of new trends. In other words, everyone is oriented and dedicated...
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Project Sunlight, A Global Initiative by Unilever
If this week we’ve been surrounded by the questionable topic of content marketing, effective by relevancy and value – ineffective by repetition and generics and what would be the best and most suitable...
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Visual Storytelling, One Frame At A Time
With zero doubts, 2013 can be crowned as the year of storytelling, textual and visual. There have been various changes and new born concepts that succeeded to highlight themselves as enthusiastic...
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Because Who Is Perfect?
It’s one of society’s fully emotional charged trigger-question that seems to raise various reactions around it and which defines Pro Infirmis‘ new campaign. The European advocacy organization for the...
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Because I’m #Happy in Romania!
I know that in the last two months I’ve been quite absent from my blog and the only reason, yet excuse in the same time, is Life. I packed my online presence and put it in one of my mind corners and...
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Vans Presents #LivingOffTheWall
You heard it right! The popular shoe brand, Vans, celebrates its fans through a surprisingly awesome project called Living Off The Wall. With quite a bold and out of box approach, the brand literally...
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Samsung Launching People, A Global Manifesto
In my morning routine while surfing the internet with the purpose of discovering the yet freshly brewed goodies that our giant brands might created or initiated, I had the pleasure to bump into a quite...
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